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ftOfitE OF M^ 
The Paper" connecting all Whiting fr Davis interests. 

Volume 4 

Plainville, Mass., January 18, 1923 

Number 2 

Views of Honolulu, T. H. Scene at left shows Kalakaua Ave., named after last King of Hawaii. 

Center:- A Traffic Cop; Right:- River Street, Oriental District. 
Whiting & Davis Mesh Bags of Gold, Steeling Silver and Nickel Siiver are Carried and Prized for 

their Beauty kv Milady of Honolulu. 

A New Merchandising Idea Developed 

Mesh Bags Shown in National Advertising 
Now Sold in Combination Sets 

One of the most progressive steps we 
have ever taken to extend the sales and 
increase the popularity of Whiting & 
Davis Mesh Bags is our origination of 
the "Combination" idea in selling. The 
idea is being received by the trade with 
the heartiest of endorsements and praise 
for our foresight. 

The "Combination" idea is to group 
together those bags which have been 
nationally advertised and have proved, 
by actual sales, to be the most popular 
and sell the entire "Combination" to a 
wholesaler and, in turn, the retailer. The 
"Combination" contains such a variety 
of shape and design as to make a com- 
plete stock in itself. Combination No. 
1, containing twelve of the better grades, 
has already been announced to the trade, 
in a bsautiful four-page insert in the 
January trade papers, in "Whiting" 

One of the most valuable features of 

this "Combination" idea is that it is a 
very practical solution for what was 
really a weak spot in selling Mesh Bags. 
Before its introduction, each buyer made 
his own selection, from a wide variety 
of bags, as to what he thought would 
sell best. As is obvious, such a buyer 
must rely on what appeals to him. He 
may be right, but he is just as likely to 
be wrong, in his selection. He may not 
know his trade nearly as well as he 
thinks he does. The result is, that some 
of the bags do not sell very well. He 
does not blame his own taste and judg- 
ment. He is more likely to blame Whit- 
ing & Davis. 

The "Combination" idea substitutes 
for the uncertain judgment of the in- 
dividual store buyer the proved-reliable 
judgment of great numbers of actual 
women buyers. For, in a sense, the bags 

in a. combination are selected by the wo- 
men, as they represent what a great 

number of women, all over the country, 
have liked well enough to buy. Such 
bags are, therefore, what other women 
will buy. 

This is the application, to the Mesh 
Bag industry, of modern scientific mer- 
chandising which does not guess and 
leaves little to chance or individual judg- 
ment, and which has as a basic principle 
that the manufacturer must help the 
wholesalers and retailer to sell the goods 
he sells them — in a word, co-operation. 

By carefully analyzing the sales rec- 
ords for the entire line, and a compari- 
son of the needs of stores of various 
sizes, we could be absolutely certain of 
how well each bag would sell. All of 
this valuable experience is placed at the 
disposal of each wholesaler and retailer 
by our grouping these popular bags in 

Turn Over 


Wadco News 

Published Sk.mi -.Monthly 
by Employees of Whiting «fc Davis Co. 

Plainville, Mass. 
Editor . . II. B. Rowan 

dissociate Editors 

Lawrence Cook Canadian Factory 

Phoebe Havey Sol'd Mesh Dept. 

Rita Abrams Unsol'd Mesh Dept. 

Dick Barton Mesh Dept. 

Ted Peterson Stamp Dept. 

Erwin Sylvia Tool Dept. 

Frauk Brown Bench Dept. 


Cont'd from Page 1 Col. 3 
combinations. In a sense, we offer a 
sort of sales insm-ance in this combina- 
tion idea. Other combinations are now 
ready, so that whatever the size of store 
or class of trade, the buyer will be able 
to get just those bags which will sell in 
his kind of store. 

The result will be that the idea will 
create the best of good will for the Whit- 
ing & Davis Co., as the wholesaler and 
retailer will soon see how much we are 
helping him, how he sells our bags more 
easily and in larger numbers, thereby 
making greater profits out of his mesh 

We are capitalizing this opportunity 
to the full by sending out, packed in 
each box, an easel especially designed 
to display each bag at its best, only one 
bag being placed on the easel. This en- 
ables the retailer to secure a very ef- 
fective display of each bag in the "Com- 
bination," either in his show case or 
window. These easels are packed only 
in the "Combinations." 

Judging from the many compliments 
we have already received from the trade, 
they consider the "Combination" idea 
as one of the most important innova- 
tions in merchandising Mesh Bags the 
indu-try has ever seen. 


There should be a lot of "Sleigh- 
rides" gotten up at this appropriate 
time if the spirit of long ago is alive. 
Many autoists are craving one. 

Slush and water were pretty deep 
across from the factory during the 
storm and some of the girls had to go 
home. It was impossible to get here 
without getting wet. How about it, 

The flivvers are nice, nowadays, 
aren't they, Isabelle.? Especially with 
the top down, and the bottom like a 

How are marshmallows, Matilda? 


Items of interest from the monthly 
Review, published by the Federal Re- 
serve Bank of Boston : 

Bankers and Business Men looking 
forward hopefuly yet cautiously to 1923. 

Actual consumption of goods in 1922 
has been large. 

Holiday trade has been exceptional. 

Retailers' stocks are low and out- 
standing orders small. 

Exceptional building activity marked 

Looking ahead into 1923, the pros- 
pects seem to be good, contingent, among 
other factors on the willingness and 
ability of merchants and consumers to 
buy merchandise at the higher prices 
necessitated by increasing wholesale 
quotations, and also on that other im- 
portant factor, the foreign situation. In 
all probability the impetus given to gen- 
eral business by the activity in the build- 
ing industry will continue well into the 
coming year. Undoubtedly one of the 
most optimistic factors in the whole sit- 
uation is the sound condition of the 
banking system of the country. 

Freight Cars. — Shortage of Freight 
Cars which during November created a 
serious situation has been relieved and 
now causes no anxiety. 

Iron and Steel. — Prices have contin- 
ued their depression of past two months. 
Composite prices issued by Iron Trade 
Review $40.28 for second week in Decem- 
ber compared with $-13.79 average for 

Brass and Bronze. — Industries in New 
England operated at over 80 per cent 
capacity during first half of December. 

Silverware. — During November and 
December seasonably active, some con- 
cerns on cheaper lines running full 
time, others as low as 6n per cent, 
capacity, inventories moderate. Dis- 
tributers thought to be under stocked. 

Retail (food). — Food costs are now 
less than a year ago, but still 25 and 
50 per cent above 1913 level. 

Boot and Shoe. — In New England 
industry ran at nearly 90 per cent ca- 
pacity during November, medium and 
low priced shoes selling best. 

Cotton. — Government report says 
year's crop short, supply scarcely suf- 
ficient to meet needs. 

Woollens. — Industry running at 90 
per cent, capacity, greatest activity in 

Sales of Boston Department Stores 
8 per cent, larger in November this 
year than November, 1921, although 
sales transactions were but 4 per cent, 


The employees of Department A have 
done good work in 1922 in furthering 
the quality so essential in maintaining 
our product. 

One and all have worked conscient- 
iously and in harmony, with the sincere 
aim of giving of their best efforts, proud 
of the work they individually have done 
and bearing always in mind that Gold 
and Sterling mesh bags should be as 
near right as it is possible to make 

Their work has not been in vain, and 
it is here right and proper that mention 
should be made of it. Let us keep up 
the good work in 1923. 

Department A has been favored with 
many orders for mesh bags made in the 
Sterling and Gold Plate combinations. 
The orders sent in attest their strong 
appeal to the customer and in keeping 
with Fashion's demand for colorful ef- 

Sample making is carried on in the 
Department and necessitates keeping 
abreast of the Fashion trend. It is con- 
sidered essential to place in Milady's 
hands a mesh bag in harmony with the 
costume (as much so as her jewels) the 
Whiting & Davis line on which much 
time and money has been expended bears 
evidence of this, and favorable comment 
comes lrom customers who recognize its 

It has been my privilege as editor of 
the Wadco to go among you gathering 
items of interest and I thank all who 
in any way have contributed to make 
the "Wadco" what it stands for today. 
"A medium which acts for the welding 
together of our Factory Family." 

May I ask a continuance of this co- 
operation in 1923? I know I shall re- 
ceive it and thank you for it. 

The spirit of Cooperation evinced by 
those who helped on the New Year's is- 
sue is apprec ated and thanks extended 
them. They can rest assured their ex- 
ample will help in the future when oth- 
ers may likewise be called upon. 

It is my earnest wish that you one 
and all will find happiness and prosper- 
ity in 1923. 

Harry B. Rowan. 

Why so quiet and pensive this week, 





When Mr. Sweet took over the unsol- 
dered mesh department about two years 
ago, he decided it would be better to di- 
vide the fish scale from the ring mesh 
and built up a department of which we 
are proud of. 

The new designs in our painted bags 
have met with ready sale and we have 
been kept busy filling orders. When we 
place our new sample line on the market 
which includes bags made of "Sunset" 
fish scale mesh in all the different tints, 
we are sure 1923 will be our banner 

I take this opportunity to thank the 
girls for their co-operation in getting 
out the orders during the past year. They 
are all such willing workers that they 
are often borrowed to help out in other 
departments, and it is often difficult to 
get them back again. I also thank them 
for their generous gift at Christmas and 
extend to them the New Year's greet- 

Our slogan is, "Give us the orders and 
the mesh and we will do the rest." 

Mabel Casey. 


I was approached by the Editor for 
a short write up of, say about 100 
words, but possibly he will give me an- 
olher chance later on. During the past 
year I have drawn a few Cartoons for 
the "Wadco" and I sincerely hope that 
none of my shop-mates who have in any 
way been connected with these Car- 
toons will take offense at any of them, 
as they are done purely for fun. 

Erwin Sylvia. 

Toll Operator: "Boston calling Jane 
Manchester Is she ready to talk?" 

Mr. Fallon was told to call at tho 
Rolling Department for his "adenoids." 

Employees are warned not to allow 
Florence Austin to sell them stockings. 
She gives three for two pair. 




As dirt and disorder breed disease 
and discontentment so do cleanliness and 
order insure health, inspiration and 
greater efficiency. It has been suggested 
that there is little poetry connected with 
the cleaning power departments but 
that the health and comfort of the 
whole force are largely dependent upon 
them. This is true. But as a home can- 
not be kept clean and attractive without 
the cooperation of the whole family, 
neither can the best results be obtained 
by those departments without the cheer- 
ful co-operation of every employee. To 
all who understand and practice this 
rule we extend hearty thanks. To any 
who are careless we ask for greater in- 
terest and team work. Let each one use 
the opportunities of our shop as he 
would those in his own home and by so 
doing make our shop a model during the 
year 1923. To all my assistants I ex- 
tent thanks for hard and faithful work 
and to all a Happy and Prosperous New 

Janitor and Engineer. 

Open your shop window at recess 
time, let in the fresh air; you will feel 
much refreshed by doing so. 

(Associate Editor) 

I want to thank all the girls for 
their little jokes and news items given 
me in the past year making our column 
one of the best in the paper. 

I hope this next ye^r all will get to- 
gether and send in news with lots "O' 
Pep" as most everybody looks for 'the 
humorous page of the "Wadco" first. 
Everybody waits eagerly each fort- 
night for the "Wadco" to come out, 
so I hope all the girls will get to geth- 
er and make ours a lively and interest- 
ing column. 

Rhea Larock. 


Although our department has made 
no great strides in production, each year 
sees a gradual increase and we are in 
hopes that this year will' surpass all 
others. The bags are of such fine text- 
ure and designs it requires more time 
and skill in assembling. And now, we 
have the beautiful new samples of No. 5 
mesh which looks so much like lace. 
There isn't a doubt of their being good 

Let me say a few words for the In- 
spection Department. Every bag leaving 
this factory has been thoroughly in- 
spected with the inspector's letter placed 
in each bag. This is surely a lot of 
work for there are about 1000 bags on 
an average inspected every day for the 
customer's protection. 

Both departments are made up of 
willing workers and I take this oppor- 
tunity to thank them for their co- 
operation. Our girls have done good 
work for the "Wadco" and I am sure 
we all appreciate it. 

Minna Simpson. 


I am pleased at the dawn of a New 
Year to express my appreciation for the 
co-operation received the past year. 

I am starting my fourth year with the 
Whiting Chain Company and can plainly 
see the progress that has been made 
in the product in that length of time. 
I feel safe saying at this time that the 
present year of 1923 will place the 
Whiting Chain Company in the lead. 

I wish to extend a happy and pros- 
perous New Year to all. Through the 
Wadco I extend my thanks to The 
Fancy Chain Department for their 
Christmas Greetings. 

Joseph F. McGrath. 

A number of new employees are en- 
tering the unsoldered department ow- 
mg to the increase in business. 



Wednesday evening, January 10th, 
the Mesh Room and the Bench Hands 
met in a bowlnig match and of course, 
the mesh room won with ease. They 
won the three strings and were never in 
danger. Although the score does not 
indicate it, the mesh room was a little 
too classy for the bench hands. Time 
and time again they had to let up a bit 
so as to make it more interesting. Jo- 
seph McKeon was in good form and was 
high man for the mesh room, while Bar- 
rows of the bench room chopped a lot 
of wood for the losers. The mesh room 
team is open to bowl any team in the 
factory for fun, money or marbles. ' 

Hemmingson, 79 85 88 252 

McNeil, 97 96 78 271 

Francis, 87 82 93 262 

Fawcett, 81 84 90 255 

McKeon, 99 102 92 290 

443 449 441 1333 

Wilson, 94 86 77 257 

Jenneau, 88 90 90 268 

Crotty, 96 94 99 289 

Barrows, 81 89 80 250 

Corrigan, 83 83 88 254 

442 442 434 1318 


Everyone was wondering who An- 
nie Mc — was so interested in at the 
rink, but we have found out the first 
name is "Abe". 

We are thinking of buying over- 
shoes to keep Billy Mahon busy. He 
seems pretty good at nutting them on, 
don't you think so, Edna? 

Bill Brennan is trying to put one 
over on us. Says he has a small foot 
or Anna Laplante a mighty big one, 
for Bill was wearing Anna's shoes. 

Some girls from this department at- 
tended the skating rink the other night 
and from all accounts Omega Oil and 
bandages would have come in handy. 
How about it, girls? 

Mrs. Lucy Thibodeau and Louise 
Monahan are on the sick list. 

Agnes McGettrick, who has changed 
her position from soldered mesh in- 
spection, is operating one of our join- 
ing machines. 

There is quite a scramble among the 
girls who ride to Franklin to sit beside 
a nice-looking old gentleman. How do 
you feel about it, Francis J.? 


The commencement of the year 1923 
finds our office staff preparing them- 
selves the busiest year in the history of 
the Whiting Chain Company. Al- 
though 80 per cent, of the office help 
have been here less than six months, 
they are adapting themselves to the 
work, and applying new ways to facili- 
tate the work. 

The salesmen are sending in many 
fine orders both on our new and old 
numbers and it is evident that the 
buyers through >ut the country are ap- 
preciative of our large and fine line. 

The factory has now the largest pro- 
ductive force in its history. Many of 
the complex problems that have con- 
fronted us in the past regarding speed- 
ing up production are being solved 
through the formation of the "Whiting 

Chain Company Department 
Managers Association", which was 
formed on December 26, 1922. At its 
semi-monthly meetings suggestions rela- 
tive to economical handling of raw ma- 
terial, readjustment of, and addition to 
machinery, and co-operation of depart- 
ment heads have already been acted up- 

New ideas in novelties have already 
been put forth by some of our depart- 
ment heads and some of them we feel 
will make valuable additions to our 

In conclusion, let us thank, our 
friends in the Whiting & Davis Co. for 
their many kind favors during the past 
year as they have always been willing 
to extend to us the benefits of their fine 

With best wishes to all for a Happy 
and Prosperous New Year. 

Edward H. Smeed. 


Charlie — How is walking over West 
Mansfield way? 

Who is supplying all the chocolates 
that Hortense is chewing these days? 
Hortense, is he as sweet as the choco- 
lates? * 

It is a well known fact that the 
reason for the poor trolley service be- 
tween Plainville & North Attleboro is 
that Zelma Burns insists on walkinsr in 
the car track and onlv leaves it after a 
lengthy argument. Bill Kraigenow says 
he has experienced the same trouble. 


Henry Hemingson has received a let- 
ter from Rudolph Bourbeau, formerly 
employed in the Tool Room Crib. The 
young man writes from Panama where 
he is stationed at present with Co. F, 
11th Engineers, but on detached duty in 
the Shipping and Receiving room of the 
Engineer Operating Base. He states 
that he likes the service in Pmnama very 
much with summer weathjrf the year 
round and plenty of cocoanut, orange, 
banana and other fruits abounding. 

He mentioned the smoothness of the 
working of the Panama Canal Locks 
and says it is a very impressive sight 
to see one of the big ships go through. 

Rudolph enlisted in Syracuse, N. Y., 
for Panama, with his "Buddy" and took 
the St. Michiel Transport at New York 
for Panama, stopping at Porto Rico on 
the way. 

He sends his best wishes to all his 
friends in the factory with greetings 
for the New Year. 


Florence Whiting keeps house now. 
Wonder if the young lady makes pies. 

Celina Morrison is listed to sing at 
the Opening of the Recreation Building. 

Lillian Bryden wears boots but 
they're not Radio Ones. 

Vivian wishes that Isabelle would 
discontinue her wcrobatics in the fac- 

The girls are waiting for a Romeo 
who has a "Pung" to go on a sleigh- 

Vera's love has cooled for Valentino. 
Someone said "Wop". 

Who is dating up the girls in the 
Spiral Dept? 

How sad to hear of Ellen Peck. The 
young lady has been disappointed in 

Tina Gauvine is a basket ball fiend. 

Ida Meyers has joined the Knicker 
Club. Tweed for hers. This makes an 
even dozen, boys. Now, to get their 

Paul says when he gets married he is 
going to take the girls to the Capitol 
for dinner. 

Helen Jedlinski is about to celebrate 
a birthday and the girls are sure going 
to help. D : d we hear someone say 
"Years, please?" 

May Bell is wearing a nice little 
wrist watch, a present from her Santa. 
The eirls of the Assembly Room pre- 
sented Mrs. Helen Roessler with a beau- 
tiful picture and a five dollar gold piece 
as Xmas gifts. 

Miss Eve'yn R'ordan was preseiv 
with a green gold soldered mesh 1 
from the girls of the Assembly Room.